A brand that speaks of its entrepreneurial spirit.

Meet The Ayurveda Experience.

The Manjish Glow Night time Elixir that I bought.

𝐅𝐫𝐞𝐞 𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐨𝐯𝐞𝐫 𝐒𝐆𝐃30. 30-𝐝𝐚𝐲 𝐦𝐨𝐧𝐞𝐲-𝐛𝐚𝐜𝐤 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞.100% 𝐧𝐚𝐭𝐮𝐫𝐚𝐥, 𝐳𝐞𝐫𝐨 𝐜𝐡𝐞𝐦𝐢𝐜𝐚𝐥𝐬, 𝐧𝐨 𝐛𝐢𝐧𝐝𝐞𝐫𝐬, 𝐧𝐨 𝐚𝐝𝐝𝐢𝐭𝐢𝐯𝐞𝐬.

Nope, this isn’t a advertisement. Just a story of a skincare scale-up that recently raised $27 million in Series C funding.

Meet The Ayurveda Experience, founded by Rishabh Chopra in 2010.

I stumbled upon their Manjish Glow Elixir two months ago, intrigued by their bold promise: “4 𝘥𝘳𝘰𝘱𝘴, 5 𝘮𝘪𝘯𝘶𝘵𝘦𝘴 𝘰𝘧 𝘮𝘢𝘴𝘴𝘢𝘨𝘦, 7 𝘯𝘪𝘨𝘩𝘵𝘴, 𝘢𝘯𝘥 𝘺𝘰𝘶 𝘸𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘮𝘢𝘬𝘦𝘶𝘱.” Quite the audacious claim! Naturally, my curiosity as a consumer kicked in—what gives a brand the guts to make such a commitment? 🤔

What intrigued me more than whether I’d still need makeup after 7 nights of use was the Brand’s entrepreneurial spirit:

🔖 The website’s casual, almost cheeky tone stands out. Amidst the polished, professional pitches of competitors, their confidence shines through. It’s hard not to believe in a product that’s sold with such pride. “𝘐𝘵 𝘮𝘢𝘬𝘦𝘴 𝘺𝘰𝘶𝘳 𝘴𝘬𝘪𝘯 𝘨𝘭𝘰𝘸 𝘢𝘴 𝘪𝘧 𝘪𝘵 𝘸𝘦𝘳𝘦 𝘨𝘰𝘭𝘥!”, “𝘕𝘰, 𝘪𝘵 𝘸𝘰𝘯’𝘵 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘵𝘩𝘦 𝘔𝘪𝘥𝘢𝘴 𝘵𝘰𝘶𝘤𝘩 𝘢𝘯𝘥 𝘺𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘵𝘶𝘳𝘯 𝘨𝘰𝘭𝘥𝘦𝘯 𝘰𝘳 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨 - 𝘣𝘶𝘵 𝘺𝘦𝘴, 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘢𝘯 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 𝘨𝘭𝘰𝘸….” How’s that? 😄

🔖 Gorgeous packaging, although slightly eco-unfriendly. It tells of their ambition to succeed in the competitive skincare industry.

🔖 The delivery packaging shows off their care and pride in ensuring the product arrives in pristine condition. Poor packaging always makes me wonder if a brand even cares about their product.

🔖 Price point? SGD61 for 50ml of 100% pure oil—a clear signal they’re still in the market penetration phase. Perhaps new markets. (yes, i am willing to pay a tad more than that!)

Behind the scenes, some tell-tale signs of a scale-up’s growing pains caught my eye:

🔖 The website listed the volume as 30ml, but I received 50ml. A happy accident or a glitch?

🔖 Inconsistent formatting across product descriptions - the familiar chaos of a young brand still finding its footing (tho this isnt entirely a young brand, but we can cut some slacks). Reminds me of the days of building my own website as a solopreneur, ironing out similar kinks.

📩 If I could offer one bit of feedback: Sustainability, please! As much as I admired the beautiful packaging, tossing it out hurt a little.

Loving that potential and conviction of the Brand.

By the way – I still need makeup. 😫