Unorthodox. Entrepreneurial. Multi-faceted.

I actually struggled to write this page.

For much of my career, I felt like an outlier - an oddball who didn’t fit the conventional mold.

I grew up in a time when being a specialist was everything. Generalists like me were seen as directionless. I dreaded the question, “What’s your expertise?”, and cringed when recruiters pressed, “Where’s your niche?”.

“Entrepreneurship”? This word never existed. “Doing own business” after college meant failure in studies.

And so I followed the herd and entered the workforce, liked it or not. I had multiple career shifts - unconventional, even risky back then. I feared being labeled a jack of all trades, master of none.

But along the way, great leaders helped me see my true potential:

✅ One told me to embrace my “karma” of not fitting into the mainstream - nudging me to own my uniqueness instead of being demoralised.

✅ Another took a chance on me for a role I had never done before. That belief changed everything.

✅ My General Manager called me a “wild horse” but knew how to guide me without breaking my spirit. That trust empowered me to set industry precedents.

✅ Another placed his unwavering trust in me when my supervisor resigned on my first day - leaving me to navigate an unfamiliar role she promised to train me into.

✅ A simple remark - "You have a knack for creating something out of nothingness" - made me see my entrepreneurial nature.

✅ When I naively asked, “What is corporate strategy?” to my boss’s disbelief, he patiently taught me. That strategic mindset is now my greatest asset.

✅ 20 years later, a former leader told me, “I couldn’t find another Candice.” That reaffirmed what I had always known: My value isn’t in fitting into a box but in breaking the mold.

The Quiet Strengths of an Introvert

You have an introvert at work here, to the surprise of many.

I’ve always had a gift for deep emotional connection and spotting untapped potential - skills that naturally led me to coaching.

🔹 I thrive in one-on-one connections, even in a crowd.

🔹 I build bridges and connect people.

🔹 I instinctively see strengths in others and unlock their potential.

🔹I thrive in reflecting and distilling clarity and actionable insights from complexity.

🔹 I trust my instincts and lead with confidence in uncertainty. Because of my certainty, I lead the way for others.

That’s because I know how to tap on my strengths for the same, if not better outcomes of what may be seen as ‘natural’ to the extroverts.

The Hands-on Strategist

I see patterns in complexity, generate solutions with available resources, and identify opportunities others miss.

In fast-changing situations, I manage variables, devise new options, and form the right partnerships to move forward. I coordinate resources for swift execution while keeping the big picture in view.

Over time, I found myself at the forefront of new beginnings - launching hotels, a consulting firm, a department within a government agency, and eventually, my own coaching practice.

I thrive in dynamic environments, offering perspectives that go beyond the limitations of a single specialization. I look beyond today’s acceptable practices, constantly challenging the status quo when it no longer serves what it did.

Am I still seen as a “jack of all trades”? Maybe.

But I see myself differently today - a multi-faceted master of adaptability, entrepreneurial leadership, and unorthodox problem-solving.

Someone who refuses to be pigeonholed. I’m not tied to a role - I create my own.

Why the Coaching Practice

Becoming a leadership coach is a calling in hindsight - one that validated everything I’ve built so far. My first batch of coachees affirmed that this is exactly where I need to be.

So here I am, for Entrepreneurs, Budding Leaders and Introverts. If you’ve ever felt like you don’t quite fit in the conventional mold, or if you’re navigating your own leadership journey and seeking clarity - I’ve been there.

Let’s figure it out together.

Top 5 Cliftonstrengths themes:🔹Connectedness🔹Strategic🔹Responsibility🔹Relator🔹Arranger

MBTI Profile: INFJ (The Advocate)

My collaborator says

When Candice, a trusted friend and former supervisor, invited me to co-build her coaching website with her, I was taken aback by the request to work with someone whose only experience in building sites was for my personal portfolio and for the animal shelter I serve.

I repeated these to Candice, and she was even more enthused. “I’m not looking for a seasoned web designer,” she told me. “I am looking for someone who I know has the guts to try new stuff with me; doesn’t matter if it’s how ‘typically’ webpages are designed.”

Puzzled but intrigued by the prospect of an adventure, I agreed and we set off.

Through countless iterations, I got to understand Candice’s coaching approach - always questioning assumptions and embracing the unconventional. True to The Unorthodox Coach, she blends action-driven experience with reflective wisdom. Now I see why she chose to work with me - she knows that sometimes, the ‘non-conventional’ path is the best one - even if it means asking her web designer to leave a message on her About page!

And so this is the fruit of our labour. Candice and I are proud of our effort - an authentic, heartfelt offering that communicates sincerity and earnestness; showcases collaboration and comradeship; and in my view, a true representation of Candice’s fun, energetic, unorthodox spirit.

Genine Loo, Designer of “Candice Lim: The Unorthodox Coach”